Marketing and Events Committee Terms of Reference

Marketing and Events Committee Terms of Reference

Approved by Council: 18th May 2021

Review Date: May 2022

10 Members of the Authority

Quorum = 4

To oversee the delivery and commissioning of events in the town and to lead on the promotion and marketing of Crewe as an attractive destination for tourism, business, retail and leisure.

To build relations with stakeholders to allow a consolidated approach to the promotion of the town. To lead on the branding and marketing of Crewe

Meetings: Alternative months to Council.

All non-committee members may attend meetings of the Committee except for confidential and speak on ward issues at the Chairman’s discretion, but are unable to vote.

 

Public Relations and promotion of the Town Council
Function of Council - Column 1 Delegation of Functions - Column 2
1 To co-ordinate and promote access to Council services and public information and to advise Council on a Communications and Marketing Policy Strategic overview to Committee

Operational management to Town Clerk

2 To promote the public face of the Council through the management of public and media relations. Strategic overview to Committee

Operational management to Town Clerk

3 To promote implementation of the Council's policies in respect of corporate marketing and communication. Strategic overview to Committee

Operational management to Town Clerk

4 To advise Council on adoption of a Publicity Code, Transparency Code and Protocol on communication Strategic overview to Committee

Operational management to Town Clerk

 

Promotion of the Town and strengthening communities
Function of Council - Column 1 Delegation of Functions - Column 2
5 To consider and make recommendations on the promotion of the town and to determine the Town Council’s Events Programme for the coming year, or other time frame as agreed by the Council. Strategic overview and approval of programme to Committee.

Operational management to Town Clerk

6 To ensure and deliver an events programme that caters for a wide range of tastes and differing age ranges and appeals to both residents and visitors. Strategic overview to Committee

Operational management to Town Clerk

7 To organise, or partner others to organise events which promote the Town, council services or help strengthen communities. Strategic overview to Committee

Operational management to Town Clerk

8 To work in partnership with others to develop a Crewe Brand and culture. Strategic overview to Committee

Operational management to Town Clerk

9 Promotion and protection of the Brand image including advertising campaigns. Strategic overview to Committee

Operational management to Town Clerk

10 To use the opportunities provided by the Events programme to raise the profile of the Town. Strategic overview to Committee

Operational management to Town Clerk

11 Provision, directly or indirectly of Christmas lights, Local Government Act 1972. s 144 Strategic overview to Committee

Operational management to Town Clerk

12 Management of the Town boundary signs, poster sites and Town Map boards. Strategic overview to Committee

Operational management to Town Clerk

13 To seek and maximise the benefits of external funding. Strategic overview to Committee

Operational management to Town Clerk

14 To have an oversight of working groups formed to support special events and promotional projects
and to give support and advice.
Strategic overview to Committee

Operational management to Town Clerk

 

Arts, Culture and Education
Function of Council - Column 1 Delegation of Functions - Column 2
15 Power to provide entertainment and support for the arts, Local Government Act 1972, S145. Committee within policy

Town Clerk for operational Management

16 To encourage and facilitate any opportunities to develop further the cultural, educational and social life of Crewe’s residents. Committee within policy

Town Clerk for operational Management

 

Tourism
Function of Council - Column 1 Delegation of Functions - Column 2
17 To support local tourism initiatives to promote the town of Crewe. Committee within policy

Town Clerk for operational Management

 

NB. Any actions delegated to the Town Clerk/Proper Officer may in his/her absence be undertaken by the nominated deputy or deputies, if the matter cannot wait until the Town Clerk’s return.

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