This brief sets out the requirements for the development of a place brand and a place brand story for Crewe. This work is being commissioned by Crewe Town Council and will be led by the Crewe Place Brand Partnership.
Crewe has never fully developed its brand proposition, a USP that promotes its unique qualities and values, differentiating its offer and communicating its identity. For this reason the Crewe Place Brand Partnership board is currently looking for a unifying proposition and narrative, to promote its town and link together projects and strategies already present in Crewe.
The major opportunities for Crewe include the Town Centre redevelopment, Market Hall redevelopment, HS2 Hub Station and this firmly emphasises the need for consistent place branding with strong, cohesive messages, values and visual identity that can be adopted by all Crewe stakeholders (business, community groups, residents and public bodies).
The brand will sit as an “umbrella” above a large number of more local place, business and investment brand and will need to liaise with the Place Marketing project delivered by Cheshire East Council to ensure complementarity and clarity of purpose.
The brand needs to be more than just a visual representation to be disseminated. It should be rooted in the reality of now, communicate the opportunities available and also help to shape Crewe’s future strategy, story and success. It is about defining the sense of the place, shifting perceptions and inspiring interests for Crewe residents and its businesses.
Download the Invitation to submission here: Crewe Town Council_call for submission_V1
Marketing and Events Officer at Crewe Town Council
Tel. 01270 697569
Email: [email protected]