A talented South Cheshire College student is set to see her artwork up in lights across the town after designing leaflets to promote this year’s Crewe Christmas Lights Switch On.
Ellie Gregory has worked to a live brief set by Crewe Town Council to create festive flyers which will be distributed across the area over the next fortnight. The leaflets promote the Christmas Lights Switch On event which will light up the town from Thursday 27th November. Her artwork also promotes some of the festive fun in Crewe Town Centre over the Christmas period including late night shopping, nativity trails, brass band performances and seasonal markets. Ellie is part way through a Graphic Design BTEC Level 3 Extended Diploma programme at the College’s Crewe campus and she is also a member of the College’s newly formed Visual Arts and Media (VAM) Agency. The specialist service operates in the same way as a professional high street design company and students are taking on in-house college projects and working to live briefs set by clients and businesses in the wider community. Services provided by the agency include design work for print, photography, re-branding and other specialist design jobs such as wedding stationery and invites. The students are engaging with College departments, employers and individuals who need eye-catching design work producing.
Crewe Christmas Lights Switch On kicks off at 4pm on Thursday 27th November with live music from The Funky Choir and The Ruskin Blue Bin Drummers, guest appearances from Santa and the Grinch and it is rounded off by a firework display once the lights are switched on at 6.30pm.
Councillor Pam Minshall, Mayor of Crewe, is delighted with the work that Ellie has produced. Councillor Minshall said: “Ellie has worked very closely with Crewe Town Council over the past few months to put together this fantastic design to support Christmas in Crewe. We are absolutely thrilled with the standard of the work produced and that we are able to support a student with real life work experience to support her studies. We hope this will be the first of many collaborations with both the College and the VAM Agency.”
Students who have formed the VAM Agency are currently studying either a Graphic Design BTEC Higher National Certificate Diploma or a Graphics and Digital Media Foundation degree course at the college and the agency work is giving them fantastic experience and complements their studies. Businesses and individuals who use the service will be asked to make a donation which will be ploughed back in to the agency to purchase new supplies and equipment.
Ellie, 17, of Holmes Chapel, said: “This project has been a great opportunity to work with Crewe Town Council. I’ve had a lot of fun doing this project and putting my graphics skills to the test using the photoshop software. I’m looking forward to working on more live projects in the future through the VAM agency.”
Laura Sumner, Assistant Director for Arts and Media at South Cheshire College, said: “Ellie has grasped the opportunity to work closely with Crewe Town Council with both hands and she has produced some excellent work. Projects like this give students an excellent opportunity to showcase their skills in the wider community and work to live briefs from clients. We are looking forward to seeing Ellie’s work in print across the area in the run up to the Christmas Lights Switch On.”